How we launched a new kitchen brand to $80K in its first 30 days
A brand with no history on Amazon, no reviews and no sales rank. We planned the launch like a product release, so day one already had everything it needed.
The starting point
Launching on Amazon is unforgiving. A new listing starts with no reviews, no sales history and no organic rank, and the first weeks decide how the algorithm treats the product for months.
The founders wanted a strong start without buying it at a loss. Margin mattered as much as volume.
What we did
- 01
Research before a single listing went live
We mapped the category's search terms, competitor price points and review themes, and used them to position the products and write the listings.
- 02
Listings built to convert from day one
Titles, bullet points, image sequencing and A+ content were finished before launch, so the first visitors saw a complete brand, not a placeholder.
- 03
Inventory timed to the launch
FBA shipments were planned and checked in ahead of the launch date, so advertising never ran against products that were not yet available.
- 04
Launch advertising with a margin floor
Advertising was aggressive on the terms that mattered and capped everywhere else. Pricing was set to protect gross margin from the first order.
The result
The brand sold $80K in its first 30 days on Amazon at a 55% gross margin. It entered its second month with sales history, reviews and organic rank to build on.
What made the difference A launch is won before it starts. Most of the work happened in the weeks before the first order.
The client is kept anonymous. Results from an individual client engagement. Your results will depend on your brand, category and market.