How we took a sports brand into new countries through Amazon
A brand that sold well at home wanted to reach customers abroad without opening offices, warehouses or local teams in every country. Amazon was the way in.
The starting point
Selling in a new country is not just translating a listing. Each market has its own tax registrations, product compliance rules, packaging requirements, search behaviour and competitors.
The brand had no one in-house who had done it before, and every mistake would cost months.
What we did
- 01
Chose the right markets first
We compared demand, competition and logistics cost for each candidate country and agreed an order of entry.
- 02
Handled the paperwork
VAT registration, product compliance and labelling requirements were managed for each new country before any stock moved.
- 03
Localised, not translated
Listings were written for how customers search in each language, with marketplace-specific keywords, images and A+ content.
- 04
Set up cross-border logistics
We planned international freight and Amazon fulfilment so products arrived ready to sell, and each country got its own advertising plan from launch.
The result
The brand now sells in new countries through Amazon, with compliant listings, local logistics and advertising in each one, run by the same team that manages its home marketplace.
What made the difference International expansion is mostly operations. Getting tax, compliance and logistics right is what lets the marketing work.
The client is kept anonymous. Results from an individual client engagement. Your results will depend on your brand, category and market.